Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers
Publisher: John Wiley & Sons

For a successful service strategy in the ITIL® framework, learn how to communicate IT services to customers in the service strategy phase. A strategic framework for customer relationship management. We provide a wide range of dedicated strategic, business relationship management and customer relationship management services that allow you to communicate effectively with industry analysts. Hence it involves much more than a mere software suite. Customer Relationship Management (CRM): is a strategy for managing a company's interactions with customers, clients and sales prospects. Why do customer relationship management applications affect customer satisfaction?. The consultants at Agiline CRM work with the organizations, hand-in-hand and provide a solution framework approach, which helps promote system integration throughout the project. However, CRM, better known as Customer Relationship Management, is much more than a software solution! Process 3: Business Relationship Management. An effective strategy calls for accepting the need for change. It is a business strategy, to establish and nurture better customer relations.